Delicious Storytelling from Oreo
Oreo, the creme-filled cookie that nourished many a child’s sweet tooth, is continuing to upstage much younger, hipper upstarts through its branding brilliance. The 101-year-old classic brand just launched Wonderfilled, an integrated marketing campaign that engages new fans while nurturing the goodwill of those of us who helped make the cookie a pantry staple. Oreo achieves [...]
Marketing Glitch for Abercrombie & Fitch?
Last week, Abercrombie & Fitch CEO Mike Jeffries reignited some long-standing angst toward his brand after publicly declaring that A&F caters exclusively to individuals who are young, thin and cool (a fact that should be obvious to anyone who steps foot in one of his over-fragranced stores). Actually, the 68-year-old retail chief was merely reinforcing the philosophies he put forth in a 2006 Salon article, [...]