Marketing Glitch for Abercrombie & Fitch?
Last week, Abercrombie & Fitch CEO Mike Jeffries reignited some long-standing angst toward his brand after publicly declaring that A&F caters exclusively to individuals who are young, thin and cool (a fact that should be obvious to anyone who steps foot in one of his over-fragranced stores). Actually, the 68-year-old retail chief was merely reinforcing the philosophies he put forth in a 2006 Salon article, [...]
Look What Lost its Voice: Your Logo
Social media makes it awfully hard to hide behind a logo. It wasn’t that long ago when a company’s faceless icon served as its definitive stamp of approval. Just slap it on a communications piece – press release, fact sheet, official statement – and trust that it adds an air of authenticity to whatever message [...]